Mobile Sands

April 28, 2009

Amazon Gets eBook Store on iPhone by Acquiring Stanza

Filed under: App Store, eBooks, iPhone — Tags: , , , , — AJ @ 3:10 pm

One of the key features missing in Amazon’s Kindle iPhone app is the ability to browse and purchase eBooks.  A customer must purchase eBooks through Amazon’s website and add them to her account, before she  reads them using the Kindle iPhone reader.  As I have speculated in earlier posts, this feature is missing because Apple does not want anyone, especially Amazon, to create an alternative to its App Store on the iPhone.  However, one eBook seller that had slipped through iPhone’s app approval process was Lexcyle/Stanza – back in the days when Steve Jobs was saying that “people don’t read anymore”.  Yesterday, Amazon acquired Stanza and may have fixed that gap in its offering.

Back in January (before Kindle’s iPhone app was released), I spent some time comparing Stanza and Fictionwise’s’ eReader. While (in my opinion) eReader offered a better reading experience, Stanza offered a better way to browse and acquire books.  Stanza has tie-ups with several book sources (Fictionwise, feedbooks, Smashwords etc.) and provides book reviews from GoodReads. Unlike eReader, customers could browse through all these book catalogs without logging in, and it was easy to purchase books.  

Stanza grew quickly and was downloaded over 1.5 million times. However, things started changing after Amazon released the Kindle App in early March.  Another established bookseller, Indigo, released its Shortcovers app. And, at the same time, Stanza’s main book seller partner, Fictionwise got acquired by Barnes and Noble.  Plus, several publishers are now selling books as stand-alone apps on iPhone. With larger booksellers in the game, Stanza probably became untenable as a stand-alone business, and agreed to Amazon’s embrace. Amazon now gets the Stanza store, and we wil see how the Stanza store changes in coming months.

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