Mobile Sands

May 27, 2009

Nokia’s Ovi Store – A Very Strange Launch

Filed under: App Store, Ovi — Tags: , — AJ @ 3:51 am

Nokia launched its Ovi store on May 26th 2009, but it do so in a very strange way.  

Despite setting expectations three weeks ago that the Ovi store would have over 20,000 ” items” (i.e applications + multimedia content), Nokia launched the store with little over 1,000 “items”.  Where did the other 19,000 “items” disappear?  Further, rather than launching the store with an enthusiastic endorsement from a major non-US operator, an area where Nokia has consistently claimed strength, Nokia decided to do a press release with AT&T; a press release in which AT&T Mobility”s CMO says that the carrier will offer the Ovi store to consumers in late 2009 because, “AT&T has a reputation for providing the most customer choice.”  

I browsed through store.ovi.com to see what is available there.  Once I selected my phone as “Any Phone”, 1365 items showed up.  Of these items, only 619 (45%) are applications, while the rest are MP3, videos, ringtones and wallpapers.  And as many other bloggers have pointed out all day, applications like facebook are missing. In fact, it is very likely that Palm Pre will have more marquee applications than the Ovi store will when it is launched on June 6th.  And Pre will definitely not be missing out on facebook.  Maybe someday we will know why Nokia felt compelled to rush out with this launch.

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